News category: Branding

Memorable Brand Experiences at NoVacancy 2018

We invite you to join our inspiring ECD, Camille Corlette, as she discusses the role of signage and wayfinding in creating memorable brand experiences. 11am[…]

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The Whale Bar awarded Overall Best Project

Congratulations to WOW Architects & Warner Wong Design for winning the prestigious SBID Overall Best Project Award 2017. Tucked away, a distant private island reachable[…]

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Realising transformative, sustainable architecture

Corlette are thrilled to be commissioned for the identity and branding of Taipei’s revolutionary Tao Zhu Yin Yuan Tower. The mixed use project is designed[…]

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What’s in a name?

Formerly known as Benihana, Australia’s largest Tepanyaki restaurant recently underwent and extensive rebrand, changing its name and updating its look…

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Another Brand Workshop in the bag

A big thank you to all those involved in our latest brand workshop for Marriott. We had a lot to get through over the course of two days and thanks to a highly motivated and engaging team (and some great ideas all round) we managed it with time to spare…

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How Hotels can use Beacons to Enhance Guest Experiences

Integration of context into apps is one of the key trends for 2014. How well contextual intelligence is integrated into the app experience, marks the difference between a good versus a great application. For an application, location is one of the most powerful triggers of action. Until now, the technologies available have suffered from three significant limitations: accuracy, granularity and power consumption. This is where beacons come into picture.

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ECOCAPSULE / Dwelling with the spirit of freedom

Ecocapsule, a portable house offering an unmatched dwelling experience. With its immense off-grid life span, worldwide portability and flexibility it is suitable for a wide range of applications: from an independent research station to a tourist lodge and everything in-between.

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A Dog Walks Into A Hotel Lobby: The Greatest Hospitality Story Ever Told

It’s a story of a small but intentional act of heroic service. And it’s nifty that it comes from a modest, extended-stay property: the Hyatt House in Herndon, Virginia.

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New website arrives with a (un)splash

It’s not every day a website comes along offering you something for free. At least with no strings attached. Until now.

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TED Talks: What makes a good story?

Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling — starting at the end and working back to the beginning.

Contains graphic language.

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The Gantry Restaurant and Bar

Announcing the launch of “The Gantry Restaurant and Bar”. Sydney’s latest and ‘hottest’ spot to eat out and while away the evening.

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3D Printing – Now available from a store near you

Sure, 3D printers sound cool – but are they ready to go mass market? A few signs point to yes.

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