W Shanghai electrifies the sky

We’re celebrating the completion of wayfinding and signage for W Shanghai, Corlette’s ninth W Hotel. W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands. That’s why Corlette’s deconstructed, faceted entry sign is a larger than life statement. A highly crafted glass artwork, it reflects the coming together of the old and new. Rotating through different colourways to light up the night.

Our sky sign is a bold futuristic beacon, atop the uniquely curved frame of the building’s edifice. And glamorous interior wayfinding is alight with electric fire.

W Hotels Worldwide, part of Marriott International, unveils W Shanghai – The Bund, in the heart of one of the world’s most energetic cities. With limitless views overlooking the Huangpu River, W Shanghai will set the scene on the North Bund. Owned by Sinar Mas Group, the hotel features a blend of bold design and decadent style which combines to create a captivating contrast of Shanghai’s past and its avant-garde present.

Corlette. Crafting the W Shanghai statement.

https://goo.gl/i7j6Vr

#electrifythesky